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Travel / Marketplace·2024 — 2025·Platform Architect and Advisor

ShemShems — multi-sided travel marketplace for families

A dual-currency travel marketplace connecting families, donors, and agents across 11 countries with COPPA-grade compliance.

The problem they were stuck in

A novel multi-sided marketplace had to ship globally with hard regulatory and payment constraints from day one.

The shift

  • Treat compliance as a product surface, not a checkbox
  • Run two payment rails — Stripe Connect and Paystack
  • Design 4 distinct user roles end-to-end
  • Instrument the funnel from first click to first booking

The outcome

A 42-endpoint serverless backend, 138 access-control policies, dual-rail payments across USD/NGN, and AI itinerary generation.

Wins along the way

  • 11 destination countries supported
  • 2 payment rails (USD + NGN) live
  • COPPA-compliant verification flow
  • Foundation for marketplace scale

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