Consumer / Wellness·2024 — present·CTO
myir.io — continuous self-awareness, year-round
Repositioned a year-end review tool into a year-round self-awareness platform with weekly, monthly, and yearly cadence.
The problem they were stuck in
A great year-end product was invisible from January to October — leaving 10 months of growth on the table.
The shift
- Reframe positioning around weekly/monthly/yearly value
- Surface year-round features in nav and hero
- Build a year-end 'crescendo' as the celebration
- Update SEO and AI-discovery surfaces to match
The outcome
A repositioned marketing site, a value-ladder narrative, and a live countdown to the next year-end wrap.
Wins along the way
- Year-round value clearly articulated
- Weekly/monthly product surfaces highlighted
- SEO and llms.txt aligned to broader scope
Working on something similar?
A 60-minute diagnostic is the fastest way to find out if I can help.
Book a consultation