Faith / SaaS·2024 — present·Platform Architect - CTO
Loam — sermon and devotional platform for faith communities
A platform helping pastors and ministries plan, write, and share sermons and devotionals — with a public church directory and SEO funnel.
The problem they were stuck in
Faith leaders juggle prep across docs, notes, and email. Their reach was limited to the people in the room.
The shift
- Co-design with pastors, not for them
- Treat sermons as first-class content with structure
- Open a public directory so seekers can find a home
- Build a growth loop into every published page
The outcome
A pastor console for sermon and devotional creation, plus a public church directory with per-org SEO and growth analytics.
Wins along the way
- Onboarded 70+ ministries
- Published church directory live
- Growth-events instrumentation across all CTAs
- Sitemap and JSON-LD shipped end-to-end
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